Alder hey

When planning an event that has previously raised £2.3million, there are a vast number of complex elements that need to be carefully managed. When designing the Alder Hey Children's Hospital Ball, designed to both raise much-needed funds for the hospital as well as honouring Pride of Britain Award winner George Mathias’s 13th birthday, the Icon Events team took their talents to the next level in order to create a truly unique event.

Building an airport experience for children to enjoy on the banks of a busy runway at Liverpool Airport was a task never attempted before due to the logistical problems which arise. Rather than keeping the necessary passport checks as a bland start to the evening, the Icon team added the moment to the experience, providing a fun adventure for the attendees to remember.



Having progressed through the check-in experience, the guests were transferred into a private hangar, one fully designed by Icon specifically for this occasion. Fully working hangar doors separated the room into two locations, with an extravagant flight experience being the main stage for the night.


Utilising a moveable hanging system in order to have the planes hanging from the ceiling in motion and a 6metre tall video wall to display the visual entertainment on, the Icon team captured the true essence of a child’s experience of air travel, combining technical expertise and knowledge with creative thinking and quality ideas in order to fulfil the brief provided.